Have you ever thought what could
normally be done out of a plastic bottle once you’ve consumed the beverage? Or
have you ever thought of using that plastic bottle some other way (apart from
growing plants in it?). Well, somebody did and came up with a brighter idea of
using plastic bottles in an incredibly valuable way. A revolutionizing, campaign
#LightingUpLives by Pepsi Co Pakistan and Liter
of Light, is that bright idea which caught our attention has won our hearts and
has made us proud.
The #LightingUpLives campaign is
a bright idea because this unique solar based solution uses minimum resources
and up-cycled Pepsi plastic bottles to light and
brighten the lives of many. Pakistan’s largest
refugee camps, Jalozai IDP camp witnessed the most amazing utility of this
initiative. The camp that had no lighting when the sun went down, with the
#LightingUpLives campaign now has lit up homes, restrooms, streets and
hospitals. The refugees express their feelings of having light at night as a
“blessing”.
The #LightingUpLives campaign was
brilliantly filmed by renowned Oscar Winning Filmmaker, Sharmeen Obaid Chinoy
and was launched at a recent PR event at Lahore that was attended by some
prominent celebs, officials and people from all walks of lives. While everyone
praised PepsiCo’s initiative, we’ve developed a strong love for the brand, as
its been the first one to stand up and take an initiative to ‘Light up lives’
and uplift the lives of the affected communities, which we think is quite
thoughtful and praiseworthy.
As we appreciate the efforts,
somewhere it strikes, how can we make such a big, bright difference in the
world? Well, Pepsi just answered this one for us. With its new Ramadan TVC - an
extension to the #LightingUpLives campaign, Pepsi is calling the entire nation
to come forward and be a part of this initiative and that too without doing
much.
A simple purchase of 1.75L Pepsi
bottle will donate Re.1 from Pepsi to Liter of Light, to light more lives and
bring more smiles to their faces.
Pepsi a brand of the youth, with
its #LightingUpLives campaign has given a new direction and a new purpose to
the youth of Pakistan. While having a chilled bottle of Pepsi at your iftaar
table, you can light up someone’s home. Pepsi’s initiative also encourages the
youth to actively participate towards building the nation, even with small
steps and to take the responsibility of building it together.
The new Pepsi TVC is enticing
with popular faces like Hamza Ali Abbasi, SanamSaeed, Syra Yousaf and Azfar Rehman,
all encouraging and leading youth to support the cause. The celebs and Pepsi
are also using social media platforms to create awareness, encourage
participation and providing avenues to everyone to come and be a part of it.
So if you want to make a big and
bright difference in someone’s life, join Pepsi and start #LightingUpLives and
double the blessings of Ramadan.
Watch the brilliantly filmed and
touching Pepsi Ramadan TVC
here and be inspired!
Lighting Up Lives this Ramzan
We're on a mission to make this Ramzan brighter by taking our partnership with Liter of Light Pakistan one step further. On the purchase of every 1.75L Pepsi bottle, we will donate Re 1 towards #LightingUpLives across Pakistan! Spread the word and join us in this mission!
Posted by Pepsi Pakistan on Wednesday, June 10, 2015
For more details on how you can
participate and start #LightingUpLives visit their Facebook page, here: https://www.facebook.com/pepsipk
#LightingUpLives and Bringing
Smiles – My Goal this Ramadan!
Labels: #LightingUpLives, Advertising, Liter of Light, Pepsi, Pepsi Ramadan Campaign, Press, Ramadan